Key Performance Indicators (KPI’s) measure your performance against key business objectives. They are a measurable value that indicates whether your business is on track to maximising efficiency.

Our Breeding KPI Report is designed to align with AHDB's Suckler Records and Breeding Plan documents. By logging activities in the Breedr app - such as calving, bulling, PD results - you’ll automatically create these KPI's; saving time, paperwork and hassle!

The report allows you to simply and easily review your breeding performance against a range of industry recognised productivity measures such as service period, return to service, % scanned +/-ve and calving period, to make better informed breeding decisions and increase efficiency.

1) Entering Data

The first step to populating your KPI report is entering breeding activity information.

These activities include:

  • Bulling

  • AI

  • Introduce/Remove Sire

  • PD test

  • Log new birth

  • Abort / Still Birth

  • Weaning

You have two options when it comes to entering data to automatically populate your KPI Breeding report:

a) Enter data in real time (or back date previous activities) using the mobile or web app

b) Upload historic data you have saved elsewhere

a) Enter data in real time

Enter data as it happens, or assign activities to a previous date. Select any of these breeding activities to log them in the app:

Click here to view our help guide on logging activities on mobile and web:

When logging a birth, capture the calving details including vigour, weight & ease and assign it to the correct Dam/Sire, all on your mobile - even if you’re out of signal. (You can even send BCMS birth notifications for free!):

b) Upload historic data

You can upload historic data to quickly and easily populate your KPI report based on activities you have already recorded elsewhere.

Click here to view our help guide on uploading historic data:

To help with uploading data, you can download our handy templates to format your data correctly to make sure they upload into Breedr successfully:

2) Understanding your Breeding KPI Report

You can view your KPI breeding report under 'Reports' > 'Supplementary Reports' > 'Breeding KPI'.

Once you have started entering breeding activities, this will begin to populate the breeding KPI report automatically.

A completed KPI report will begin to look like this:


You can also check the definitions of any KPI by simply selecting the 'Definitions' button on the top right hand-side of the screen.

Need some help? Use the chat window to your right on web or the help button on mobile, call our customer support team on +44 (0) 3300 436327 or email support

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